Vaping has become increasingly popular over the years as an alternative to traditional smoking. One of the key components of a satisfying vaping experience is choosing the right e-liquid. With a wide array of flavors and nicotine strengths available on the market, selecting the best e-liquid can be overwhelming. This guide aims to help you navigate through the options and find the perfect e-liquid that suits your preferences. From understanding the ingredients to exploring flavor profiles and nicotine levels, we will cover everything you need to know to make an informed choice.

Understanding the Basics of E-Liquid:

E-liquid, also known as vape juice, is the fluid that is vaporized in an electronic cigarette or vaporizer device. It typically consists of four primary ingredients: propylene glycol (PG), vegetable glycerin (VG), flavorings, and nicotine (optional). PG provides a stronger throat hit and carries flavors better, while VG contributes to denser vapor production. It is crucial to understand these components to determine the type of e-liquid that best suits your vaping preferences.

Choosing the Right PG/VG Ratio:

The PG/VG ratio plays a significant role in your vaping experience. A higher PG ratio (e.g., 70/30 PG/VG) is suitable for those who prefer a stronger throat hit and a more pronounced flavor. On the other hand, a higher VG ratio (e.g., 70/30 VG/PG) is ideal for vapers who prioritize thick vapor production and smoother inhales. Experimenting with different ratios will help you find the balance that provides the desired throat hit, vapor production, and flavor intensity.

Exploring Flavor Profiles:

One of the most exciting aspects of vaping is the wide variety of flavors available. Whether you prefer fruit, dessert, tobacco, or menthol flavors, there is an e-liquid to satisfy your taste buds. When selecting flavors, consider your personal preferences and try to choose high-quality e-liquids from reputable brands. Additionally, reading reviews and seeking recommendations from fellow vapers can help you discover hidden gems and avoid disappointing flavors.

Nicotine Strengths:

E-liquids come in various nicotine strengths, ranging from nicotine-free (0mg) to high levels such as 24mg or even higher. The nicotine strength you choose depends on your smoking history and personal preferences. Former heavy smokers might prefer higher nicotine concentrations initially and gradually decrease over time. Light smokers or those who want to enjoy vaping without nicotine can opt for nicotine-free e-liquids. It is essential to find a balance that satisfies your cravings without causing nicotine overdose or unpleasant sensations.

Quality and Safety:

When it comes to e-liquids, prioritizing quality and safety is crucial. Look for reputable brands that adhere to industry standards and use high-quality ingredients. Consider e-liquids that have undergone Cheap coil replacements online third-party testing, as this ensures accurate labeling and verifies that the product is free from harmful contaminants. It is also advisable to check for childproof packaging and follow proper storage guidelines to maintain the e-liquid's freshness and potency.

Experimenting and Customization:

Vaping allows for a high level of customization, providing an opportunity to explore different flavors, brands, and e-liquid combinations. Many vapers enjoy experimenting with DIY e-liquid mixing, creating unique blends to suit their specific tastes. However, it is essential to exercise caution and follow proper guidelines and safety measures when mixing your e-liquids. Always research and understand the potential risks and ensure you have the necessary knowledge and equipment before attempting DIY mixing.

Additional Factors to Consider:

Apart from the primary aspects discussed above, there are a few other factors to consider when choosing the best e-liquid for your vaping experience. These include the bottle size and packaging, price range, availability, and customer support from the brand. Evaluating these factors will help ensure a satisfying vaping experience and a smooth purchasing process.

Conclusion:

Selecting the best e-liquid for your vaping needs is a personal journey that involves experimentation, preference, and understanding your own vaping habits. By considering factors such as PG/VG ratio, flavor profiles, nicotine strengths, quality and safety, and customization options, you can narrow down your choices and find an e-liquid that delivers an enjoyable and tailored vaping experience. Remember to prioritize quality, explore different brands and flavors, and consult with fellow vapers to enhance your journey in the world of vaping.

In the ever-evolving digital landscape, search engine optimization (SEO) plays a crucial role in driving organic traffic to websites. To excel in SEO, it's essential to leverage the power of SEO tools that provide valuable insights, automate tasks, and enhance your overall optimization efforts. In this guide, we will explore a wide range of SEO tools, their features, and how they can benefit your website's visibility, rankings, and success.

Keyword Research Tools:

Keyword research is the foundation of any successful SEO strategy. These tools help identify relevant keywords and provide data on search volume, competition, and related terms. Popular keyword research tools include:

Google Keyword Planner: This free tool by Google provides valuable keyword suggestions, search volume, and competition data. It's ideal for beginners and can be integrated with other Google services.

SEMrush: A comprehensive SEO suite that offers advanced keyword research features, including competitor analysis, keyword difficulty, and long-tail keyword suggestions. SEMrush is widely regarded as a versatile tool for SEO professionals.

Ahrefs: Renowned for its vast database, Ahrefs offers in-depth keyword research insights, backlink analysis, and competitive intelligence. It also provides keyword difficulty scores, click-through rate (CTR) estimations, and SERP analysis.

On-Page Optimization Tools:

On-page optimization is vital for improving the relevancy and visibility of your web pages. These tools help optimize content, meta tags, headings, and other on-page elements. Popular on-page optimization tools include:

Yoast SEO: A widely used WordPress plugin that assists in optimizing content for search engines. Yoast SEO provides real-time content analysis, readability checks, and suggestions to improve keyword usage, meta tags, and internal linking.

Moz On-Page Grader: This tool analyzes on-page elements and provides optimization recommendations based on target keywords. It assesses factors such as title tags, URL structure, header tags, and keyword usage.

Google Search Console: While primarily a webmaster tool, Google Search Console provides insights into on-page issues such as HTML improvements, mobile usability, and indexing errors. It also offers keyword performance data and click-through rates for your website.

Backlink Analysis Tools:

Backlinks are crucial for building domain authority and improving search rankings. Backlink analysis tools help identify and evaluate your backlink profile, as well as spy on your competitors. Popular backlink analysis tools include:

Majestic: Known for its comprehensive link database, Majestic provides insights into backlink profiles, anchor texts, referring domains, and link quality metrics. It offers detailed historical data and a range of analytical features.

Ahrefs: In addition to its keyword research capabilities, Ahrefs offers a powerful backlink analysis module. It provides detailed backlink data, competitor analysis, link intersect, and disavow tool to manage your backlink profile effectively.

Moz Link Explorer: Moz's Link Explorer allows you to examine your backlinks, evaluate their authority, and identify potentially harmful links. It also provides useful metrics such as domain authority and spam score.

Technical SEO Tools:

Technical SEO focuses on optimizing the technical aspects of a website to improve its crawling, indexing, and overall performance. These tools assist in identifying technical issues and enhancing website structure. Popular technical SEO tools include:

Google PageSpeed Insights: This tool evaluates the performance of your web pages on both desktop and mobile devices. It provides suggestions to improve page speed, optimize images, and enhance user experience.

Screaming Frog SEO Spider: A desktop-based website crawler that helps you identify technical issues such as broken links, duplicate content, and missing SEO tools meta tags. It also provides insights into page titles, headings, and redirects.

DeepCrawl: Designed for large-scale websites, DeepCrawl offers comprehensive website audits, identifying issues related to indexing, redirects, and URL structure. It also provides data on internal linking, content quality, and duplicate content.

Rank Tracking Tools:

Rank tracking tools monitor your website's search engine rankings for specific keywords over time. They help assess the effectiveness of your SEO efforts and identify opportunities for improvement. Popular rank tracking tools include:

SEMrush Rank Tracking: With its vast keyword database, SEMrush provides accurate and up-to-date ranking data for your target keywords. It also allows you to track competitors' rankings and compare performance.

Ahrefs Rank Tracker: Ahrefs offers a rank tracking module that monitors keyword rankings, search volumes, and traffic estimates. It provides insights into position changes, featured snippets, and top-ranking pages.

Google Search Console: Although primarily a webmaster tool, Google Search Console provides valuable data on keyword rankings for your website. It allows you to track impressions, clicks, and average positions for specific keywords.

Conclusion:

SEO tools are indispensable for enhancing your website's optimization efforts. From keyword research to on-page optimization, backlink analysis to technical SEO, and rank tracking, there are tools available to assist at every stage. By leveraging these tools effectively, you can gain valuable insights, automate time-consuming tasks, and achieve higher search rankings, ultimately driving more organic traffic and success for your website. Remember, while SEO tools provide powerful assistance, understanding SEO principles and best practices is crucial to maximizing their benefits and achieving long-term success in the ever-competitive online landscape.

Vinyl lettering has become increasingly popular in recent years, thanks to its versatility and affordability. Whether you're looking to add a personal touch to your car, create custom signage for your business, or decorate your home, vinyl lettering offers endless possibilities. In this guide, we'll walk you through the process of creating and applying custom vinyl lettering, step by step. So let's dive in and explore the world of custom vinyl lettering!

Understanding Vinyl Lettering

Vinyl lettering is a form of adhesive signage made from a thin, self-adhesive vinyl material. It typically comes in rolls or sheets and can be cut into various shapes and sizes using a vinyl cutter or plotter. The lettering is usually pre-spaced and ready to be applied to a wide range of surfaces, including walls, windows, vehicles, and more. Vinyl lettering is available in a multitude of colors, finishes, and fonts, allowing you to create a truly personalized look.

Gathering the Necessary Materials
Before you begin creating your custom vinyl lettering, make sure you have the following materials:

Vinyl sheets or rolls in the desired color(s)
A vinyl cutter or plotter
Transfer tape or application tape
Scissors or a cutting tool
A squeegee or credit card for application
Cleaning supplies (e.g., rubbing alcohol and a lint-free cloth)
Designing Your Lettering
The first step in creating custom vinyl lettering is designing the layout and text. You can use graphic design software or online tools to create your design. Consider the size, font, and color of the lettering to ensure it suits your intended application. Remember to keep the design simple and legible, especially if it will be viewed from a distance. Once your design is ready, save it in a compatible file format for your vinyl cutter or plotter.

Preparing the Vinyl

Using your vinyl cutter or plotter, load the vinyl sheet or roll and set the appropriate cutting settings according to the manufacturer's instructions. Ensure the blade is sharp for clean and precise cuts. Once the cutting settings are configured, send the design file to the machine and wait for it to complete the cutting process. Afterward, carefully remove the excess vinyl from around the letters using scissors or a cutting tool.

Applying Transfer Tape

To facilitate the application of vinyl lettering, transfer tape or application tape is used. Cut a piece of transfer tape slightly larger than your design. Peel the backing paper from the transfer tape and align it with the top edge of the vinyl lettering. Slowly lay the tape down, smoothing it with a squeegee or credit card as you go to remove any air bubbles or wrinkles.

Preparing the Surface

Before applying the vinyl lettering, ensure the surface is clean and free of dust, dirt, or oils. Wipe the area with rubbing alcohol and a lint-free cloth to remove any contaminants that may affect adhesion. Allow the surface to dry completely before proceeding.

Applying the Vinyl Lettering

With the transfer tape and vinyl lettering ready, position the design on the desired surface. Use a measuring tool or level to ensure proper alignment and spacing. Once positioned correctly, press the transfer tape onto the surface, starting from the top and working your way down. Use a squeegee or credit card to firmly press the vinyl onto the surface, ensuring good adhesion. Carefully peel off the transfer tape, starting from one corner and pulling it back at a 45-degree angle.

Finishing Touches

After applying the vinyl lettering, inspect it for any bubbles or imperfections. If you notice any, gently lift the affected area and smooth it out with a squeegee or credit card, applying pressure from the center to the edges. Take your time to ensure a smooth and bubble-free application.

Caring for Vinyl Lettering

Proper maintenance is crucial to ensure the longevity of your vinyl lettering. Avoid using abrasive cleaners or scrubbing the area where the lettering is applied, as this can damage the vinyl. Instead, clean the surface gently with a mild soap and water solution, using a soft cloth or sponge. Avoid using excessive force or scraping tools that could peel or lift the vinyl. Regularly inspect the lettering for any signs of wear or lifting, and address them promptly to maintain the appearance and durability of your vinyl lettering.

Removing Vinyl Lettering

If you ever need to remove the vinyl lettering, there are a few methods you can use. One common technique is to heat the lettering with a hairdryer or heat gun, which softens the adhesive and makes it easier to peel off. Start at one corner and slowly peel the vinyl, applying heat as needed. Alternatively, you can use a vinyl removal solvent or adhesive remover, following the manufacturer's instructions. Remember to be patient and work slowly to avoid damaging the underlying surface.

Additional Tips and Considerations

When choosing a font for your vinyl lettering, opt for bold and legible styles, especially for small sizes or long distances.

Test the vinyl and transfer tape on a small, inconspicuous area before applying it to the final surface to ensure compatibility and adhesion.

If you're applying vinyl lettering to a curved surface, use small relief cuts in the vinyl to allow it to conform smoothly.

Take measurements and use masking tape as a guide to ensure straight and even placement of pdf form for custom vinyl lettering the lettering.

Consider the contrast between the vinyl lettering and the background surface to ensure maximum visibility.

If you're new to working with vinyl lettering, practice on a spare piece of vinyl or a less visible surface before applying it to your desired location.

In conclusion, custom vinyl lettering provides a fantastic opportunity to personalize your space, promote your business, or add a touch of creativity to your projects. By following the steps outlined in this guide and taking the time to carefully design, cut, and apply the vinyl lettering, you can achieve professional-looking results. Remember to exercise patience, attention to detail, and proper care to ensure the longevity and visual appeal of your custom vinyl lettering. So, unleash your creativity and start exploring the endless possibilities of custom vinyl lettering today!

The creative industry thrives on innovation, originality, and the constant pursuit of new ideas. Research and development (R&D) play a vital role in this sector by fueling creativity, expanding boundaries, and driving growth. In this guide, we will explore the key principles, methodologies, and strategies involved in creative industry research and development. Whether you're an aspiring artist, a creative entrepreneur, or a professional in the field, this guide will provide you with valuable insights to help you navigate the exciting world of creative R&D.

Understanding the Creative Industry Landscape:
Defining the Creative Industry:
Explore the various sectors encompassed within the creative industry, such as visual arts, performing arts, design, fashion, advertising, film, music, and more.

Current Trends and Challenges:
Gain an understanding of the latest trends shaping the creative industry, including technological advancements, changing consumer preferences, sustainability, and globalization. Identify the challenges faced by the industry and how R&D can address them.

Importance of Research and Development in the Creative Industry:
Driving Innovation:
Discover how R&D stimulates innovation by encouraging experimentation, pushing boundaries, and challenging conventional thinking.

Enhancing Competitiveness:
Learn how creative R&D can give businesses a competitive edge by creating unique products, services, or experiences that resonate with consumers.

Supporting Creative Talent:
Explore how R&D initiatives can nurture and support emerging artists and creators, providing them with opportunities for growth, mentorship, and collaboration.
Key Elements of Creative Industry Research and Development:

Idea Generation:
Discover techniques for generating new ideas, such as brainstorming sessions, mind mapping, trend analysis, and exploring interdisciplinary collaborations.

Concept Development:
Learn how to refine and develop ideas into viable concepts through research, prototyping, user testing, and feedback loops.

Intellectual Property:
Understand the importance of protecting intellectual property in the creative industry and explore strategies for safeguarding your creations, including patents, trademarks, copyrights, and licensing agreements.

Funding and Resources:
Explore different funding options available for creative R&D projects, including grants, sponsorships, crowdfunding, and public-private partnerships. Additionally, learn how to leverage available resources such as research institutions, industry associations, and technology incubators.
Methodologies and Approaches for Creative R&D:

Qualitative Research:
Explore methods like interviews, focus groups, and ethnographic research to gain deep insights into consumer preferences, needs, and behaviors.

Quantitative Research:
Understand how surveys, data analytics, and market research can provide statistical data and trends to inform decision-making and validate creative concepts.

Collaborative Approaches:
Discover the benefits of collaborative R&D models, such as open innovation, co-creation, and partnerships with academia, industry experts, and other creative professionals.

Experimentation and Iteration:
Embrace an iterative approach to R&D, emphasizing rapid prototyping, user feedback, and continuous improvement to refine creative ideas and solutions.

Managing Creative Industry R&D Projects:

Planning and Execution:
Learn how to develop a comprehensive R&D project plan, including setting clear goals, defining timelines, allocating resources, and establishing key performance indicators (KPIs).

Team Building and Collaboration:
Explore strategies for assembling a multidisciplinary team with diverse skills and expertise, fostering a collaborative environment, and promoting effective communication.

Risk Management:
Understand the potential risks associated with creative R&D projects and develop strategies to mitigate them, including contingency planning, intellectual property protection, and compliance with legal and ethical standards.

Measuring Success: Identify appropriate metrics and evaluation methods to assess the impact and success of creative R&D initiatives, including artistic quality, market impact, revenue generation, customer satisfaction, and brand recognition.

Ethical Considerations in Creative Industry R&D:

Cultural Sensitivity:
Understand the importance of cultural sensitivity and respect when conducting R&D in diverse communities, and learn how to avoid appropriation or misrepresentation of cultural elements.

Sustainability and Environmental Impact:
Explore sustainable practices and eco-friendly approaches in creative R&D to minimize the industry's environmental footprint and promote responsible consumption.

Ethical Use of Data:
Ensure ethical handling Research Creative and Cultural Industries and protection of user data collected during research activities, adhering to privacy laws and regulations.

Social Impact:
Consider the potential social impact of creative R&D projects and explore ways to create positive change, address societal issues, and promote inclusivity and diversity.
VII. Case Studies and Success Stories:

Innovative Products and Services:
Explore case studies highlighting successful creative R&D initiatives that have resulted in groundbreaking products or services, such as disruptive technologies, immersive experiences, or innovative business models.

Collaborative Projects:
Learn from examples of successful collaborations between artists, designers, researchers, and industry partners, showcasing the power of interdisciplinary cooperation in driving creative R&D.

Socially Impactful Projects:
Discover inspiring examples of creative R&D projects that have made a significant difference in addressing social and environmental challenges, fostering positive change, and improving communities.

Conclusion:
Creative industry research and development is a dynamic and essential process that drives innovation, fuels creativity, and shapes the future of the industry. By understanding the unique landscape of the creative industry, embracing key principles and methodologies, and managing R&D projects effectively, individuals and organizations can unlock new possibilities and stay ahead in this ever-evolving field. Remember, the journey of creative R&D is as important as the destination, so embrace experimentation, collaboration, and continuous improvement to unleash your creative potential and make a lasting impact in the creative industry.

And like all personal choices, we each have our own reasons and rationales for committing to our lifestyle decisions. While some may prefer capsule wardrobes for their simplicity and ease, others might see owning less as a creative challenge. And although one might edit their closet simply to save money, another does so to reduce the harmful environmental and social costs of ownership.

Enter VETTA’s favorite lean closet bloggers, each with their own idiosyncratic philosophies behind their wardrobes. And while it might be intuitive to think minimal wardrobes equate to a single, particular aesthetic, these bloggers' styles range from classic-prep to European tomboy. These women will provide you with capsule wardrobe how-to's, brands to shop, daily outfit inspiration, and most importantly, proof that curating a lean closet is a personal choice worth making.

Caroline Rector of Unfancy
With her "mix and match and repeat" philosophy, Unfancy's Caroline Rector went a full year with only 37 pieces in her closet. While Caroline's structured capsule experiment is over, she still maintains a small closet filled only with intentional purchases and continues to share her clean, classic looks on her site. We love Unfancy because it’s essentially a capsule wardrobe playbook, with piece-by-piece inspiration for any season or special occasion. For those looking to adopt a leaner closet, check out Caroline’s post, "How To DIY a Capsule.”

We asked Caroline why she continues to populate her closet with only the essentials. “I do it because it's calming. It's a way to invite peace into my life, almost like meditation or yoga. It reminds me that I don't have to chase; I can be happy with a lot less. Practicing contentment with something small, like my closet, allows me to get better at it in other areas of my life, too.” For Caroline, keeping a lean wardrobe goes far beyond the clothes themselves. On Unfancy, a capsule wardrobe makes for a calm and clutter-free mind.

Lee Vosburgh of Style Bee
In 2013, Lee Vosburgh began her blog Style Bee (http://www.stylebee.ca), which has evolved into one of the most influential lean closet websites online today. Based in Guelph, Ontario, Lee has gained recognition from fashion influencers like Refinery29 and FLARE for her relaxed-chic style and timeless ensembles. Minimalists credit Lee for the booming popularity of the “10x10 Wardrobe Challenge,” in which participants pick 10 items from their current closet and style those exclusive items for 10 days.

When asked why she keeps a lean closet, Lee tells VETTA, "I keep a lean closet for peace of mind. Having only functional pieces I love to wear makes getting ready a pleasure instead of a dilemma!" Style Bee works to inspire readers to get creative with what they have, reminding us that getting dressed should be both fun and effortless.

Candice Tay
Toronto-based Candice Tay’s eponymous site is one of our go-to blogs for slow-fashion style inspiration, sustainable lifestyle tips and additional resources for building a capsule wardrobe. As she started her own journey to be a more conscious consumer in 2018, she writes that “Beginning this blog has taught me so much about the fashion industry and how detrimental it has been to our earth and to humans in the past decades. I want to be a part of that change”. Her minimal aesthetic shows you that you can create unique looks with a smaller closet. We have found her reviews of slow-fashion brands and categories extremely helpful for making thoughtful, new purchases.

Maria Lee of Gold Zipper
Taking the 10x10 challenge to new heights, Maria Lee wore one simple black dress for one month straight. Although she lives in New York City, Maria's extended capsule wardrobe looks like that of a polished Parisian girl. Her blog, Gold Zipper, aims to be a resource for anyone interested in becoming an owner, rather than a consumer, of clothing. "I believe that we buy more clothing than we could possibly ever need or use,” Maria tells VETTA. “We're so far removed from the lifecycle of a garment from raw textile to landfill that we don't realize the amount of responsibility we assume in clothing ownership.” Maria’s rationale for a capsule wardrobe is two-fold - she’s conscious of the social and environmental impacts of owning an excess of clothing, in addition to keeping a lean closet for stylistic purposes.

Maria also creates stunning, narrative videos in the city, chronicling her outfits and creating deeper, almost philosophical, dialogues around fashion and personal style. “I also keep a lean closet to curate aesthetic unity in my wardrobe,” Maria explains. “I was drawn to this idea because I'm fascinated by personal identity and self-presentation through clothing. When I have a lean wardrobe I know my clothes intimately, and consequently, I feel more comfortable in them."

Andrea Hartman of Seasons + Salt
Passionate about both ethical fashion and capsule wardrobes, Andrea Hartman of Seasons + Salt shares VETTA's mission - and we love it! Encouraging readers to "get off the fast fashion carousel" and think about how and where they get their clothes, Andrea's wardrobe ideology is centered around simplicity and quality pieces. The minimalist-with-a-twist looks on Seasons + Salt will give normcore-lovers new ideas for old pieces.

Andrea also does really helpful product reviews on essential wardrobe staples, like her “Leather Tote Review” where she compares three leather totes from Madewell, FashionABLE, and Cuyana. "For me, a lean closet is a vehicle to define my style, increase simplicity in my life, and buy responsibly-made items," Andrea shares with VETTA.

Deb Shephard of Clothed in Abundance
Deb Shephard encourages her readers to redefine living in abundance by making space and having appreciation for what we have. She covers topics ranging from minimalist fashion, mental health and money, while also providing downloadable worksheets and guides to help you on your journey to capsule wardrobes and minimalist lifestyle. Deb defines minimalism as ‘simplifying your life to live out your core values without societal pressure’ and is a huge advocate for de-cluttering your mind in order to focus on what matters most. We love her daily outfit posts and her capsule wardrobe 5 x 5 challenges featuring ethical fashion and her thrifted finds.

Allison Karaba of The Thoughtful Closet
With her blog The Thoughtful Closet, Allison Karaba hopes to encourage others to refrain from shopping for the sake of shopping and start doing more with what's already in their closets. “You don't have to keep buying clothes to evolve your style; sometimes it's just looking at what you already have a little differently,” she tells us. Allison's professional meets industrial aesthetic makes for endless cool girl looks for us to steal. The Thoughtful Closet features Allison's "10x10 Challenge" looks, styling tips, and our favorite -- her holiday guides and wish lists full of simple and versatile gifts and pieces.

From the first time she considered a lean wardrobe to the present-day Thoughtful Closet, Allison walks us through the evolution of her closet philosophy. “I first decided to try living with a minimal wardrobe after I looked at my closet, which was overflowing with clothes, and felt like I had nothing to wear. It was made up of tons of mediocre pieces and I honestly had no idea how to describe my style because everything was so random. I decided to cut down and focus on pieces that I truly loved and go from there. I also wanted to focus on a lean closet to help me with my shopping habits. I would always go shopping if I had a special event or trip coming up. But now with my lean closet I try to look at what I have and create something that feels new. A phrase that keeps floating around is ‘creativity loves constraint’ and I am a 100% believer in that statement.”

Jasmine Hwang of The Pleb Life
In 2017, Jasmine Hwang and her boyfriend Brandon set out to live a more sustainable and ethical lifestyle. Inspired by reducing her wardrobe by 70% in the first year alone, Jasmine uses The Pleb Life to document her on-going journey of building a capsule wardrobe with honesty and authenticity. She is not afraid to redefine her capsule rules, find new ways to implement low-buy/low-spend initiatives and makes an excellent case for having 5 black jumpsuits in her wardrobe. We love her 30x30 challenges, where she selects 30 items to wear for 30 days (including loungewear and shoes!) all photographed in sunny Southern California.

According to Jasmine, "Decluttering is the act of removing unnecessary clutter from your life; while minimalism is the act of living with enough and whatever 'enough' means to you. Minimalism asks you to challenge all the should’s of success and to find your optimal amount of possessions to be happy." We couldn't agree more.

Jessica Doll of Hej Doll
San Francisco blogger, Jessica Doll synthesizes her passion for travel and a simple capsule wardrobe to create her blog, Hej Doll. Jessica's sleek, utilitarian outfits lend themselves to great inspiration for those who are always traveling or on-the-go. Our favorite posts on the blog are Jessica’s city guides, each one showcasing her jetsetter looks.

Jessica tells VETTA that she keeps a lean closet to maintain a simpler life. “I save time, money, and energy by limiting my clothing to only those items that I love, feel great in, and know work well together.” Jessica is also a professional photographer, making Hej Doll is an endless archive of beautiful style and travel imagery.